5 Keys to Superior Web Design

5 keys to superior web design

Our years of experience in building websites have taught us that in order to build a superior website for our clients that positions them above their competition, we need each of the following ingredients:

1. Visual appeal

You only have one chance to make a great first impression. Are your site visitors saying WOW! or OW!? when they see your site for the first time? People make immediate decisions about the credibility of your company, your brand or your products when they see your website.

2. Ease of use

If your site can't be easily navigated and your valuable content can't be easily found, then your users will go elsewhere. We work hard to plan and build sites that are intuitive, simple and easy to navigate. We want our users to feel like everything is right where they expect it to be.

3. High quality, optimized content

Investing in a beautiful site and neglecting the content is like buying a car without an engine. A superior website has clear, compelling and concise content with clear calls to action. We work with our clients to make sure that the content on their site is well written, search engine optimized and created with the client's business objectives in mind.

4. Conversion of visitors into customers

Early on in the planning process, we will determine what a "conversion" or call to action looks like for your website. It could be to submit a lead form, make a phone call or purchase a product. We then keep that goal in mind for the entire process from design to coding to content writing. We want your website to be the primary tool for growth in your company.

5. Traffic growth over time

We want to see your new website rise to the next level. To do that we need lots of quality traffic. We will work with you to establish an ongoing internet marketing plan that includes search engine optimization, social media marketing, email marketing and more.